The all-new ECHO Suites Extended Stay.

MasterBUILT® Hotels is the Canadian franchising agent for this exciting new Wyndham brand – ECHO℠ Suites Extended Stay.

What is extended stay? Five things to know.

One of the fastest-growing sectors in the hotel industry, for developers, investors and franchisees, is the white-hot extended-stay segment. Extended stay is outperforming the traditional full-service hotel model across the board – in demand, profit margin and investment return – with a very positive long-term outlook.  

But what exactly is extended stay? Here are five key things to know.

1. Longer term accommodation.

An extended stay hotel is tailored toward longer-term accommodation for guests. Target bookings range from 7 days to annually. Generally, extended stay hotels have more limited services and economical rates compared to traditional full-service hotel rooms. They offer an alternative accommodation, housing or rental solution that falls somewhere in between a traditional hotel and a private apartment or condo – combining the best advantages of both.  

Extended stay hotels typically offer amenities attractive to long-term stays, such as: 

• Budget-friendly longer-term rates 
• Enhanced living areas 
• Access to fully equipped kitchens, workspaces and communal areas 
• Laundry and fitness areas 
• Free Wi-Fi 
• Pet-friendly environments 
• More 

All accommodations and amenities are provided with the cost-conscious in mind – supporting self-sufficient living versus services dependent on staff.  

2. Fast-rising customer base.

The versatility of this unique offering fills an important void in the marketplace. Employees, professionals, and corporations want the “best of both worlds” with the comforts of home, combined with the flexibility and convenience that extended stay hotels provide. 

Demand has been fueled by the rise in project-based business travel and a more transient workforce, as well as the growing need for transitional accommodation for those experiencing divorce, job change, relocation and more. Rising housing costs and more limited housing availability are also contributing factors. Extended stay is often more affordable and easier to access than comparable rent options and offers far more flexibility. 

3. Efficient ‘win-win’ operating model.

Extended stay offers an efficient operating model based on reduced labour requirements and a longer length of stay for guests. Guests enjoy economical rates and amenities suited to longer-term accommodation – without the higher cost and commitment of non-hotel options. (Extended stay can compete very strongly with Airbnb in terms of both pricing and value.) 

Hotels can provide these advantages while upholding attractive returns with reduced risk, due to the more efficient and consistent revenue generation. This model also provides a solution to the hotel sector’s shrinking labour pool. 

4. Bright future (and profits!).

Demand for extended stay is far outpacing that of traditional hotel rooms. This trend is forecasted to continue growing for the foreseeable future. As more customers are exposed to this option and have a positive experience, the momentum is expected to continue to grow exponentially.   

By targeting longer-term guests, owners benefit from predictable, recurring revenue. With demand far outpacing supply, the ROI potential is expected to remain high. Extended stay hotels also have advantages for remote locations and creative opportunities aligned with local marketplace needs.  

5. The MasterBUILT advantage.

At MasterBUILT, we’ve had a long and successful partnership with Wyndham as their Canadian licensee for Microtel Inn & Suites. We are pleased to now build on this relationship as Wyndham’s Canadian licensee for the all-new ECHO^SM Suites Extended Stay – an exciting entry into the extended stay market. 

This represents an outstanding opportunity for developers, investors and franchisees seeking to establish or diversify their hotel portfolio in an emerging market. Wyndham’s prototype for ECHO suites prioritizes owner return on investment with an emphasis on value engineering and streamlined operations, helping optimize operating margins on a recurring basis. Our goal is to establish a coast-to-coast network of 50 ECHO Suites by 2038.  

If you’d like to learn more about Canadian hotel investment, franchise and development opportunities, contact us today to answer any questions and pricing inquiries.