Seeking hotel Franchise partners.
Be part of the Microtel and ECHO Canadian expansion.
A more comfortable, more rewarding approach to hotel construction, operations and ownership
Seeking the most hotel for the smallest investment? Backed by the hands-on guidance to support your success every step of the way? You’ve arrived at your destination. MasterBUILT Hotels holds the Canadian rights for Microtel® Inns & Suites by Wyndham and ECHOSM Suites Extended Stay.
There are immense opportunities for hotel development partners seeking a value-focused hotel brand in the midst of an ambitious Canada-wide expansion. This includes developers, landowners and franchise partners.
Microtel’s next-generation modular design represents the next step for the midscale hotel brand that rivals upper-midscale properties in guest satisfaction, and Revenue per Available Room (RevPAR).
Efficient design. Exceptional value.
With a new streamlined design, Microtel is the lowest cost, highest quality mid-scale hotel on the market. The floorplan has been strategically devised to optimize construction efficiencies. Microtel’s 1.4-acre footprint opens the doors to real estate and development opportunities in coveted locations. Including those where space is a premium. With a franchise investment starting at $19 – 20 Million (CAD), Microtel offers the lowest cost of entry within its category.
76 guest rooms
The Lobby Bar & Lounge
Canada’s highest ranking hotel guest experience
Few hotels mirror the combination of quality, value, amenities and service that guests have come to expect at Microtel.
Since 2002 Microtel has ranked “Highest in Guest Satisfaction Among Midscale Hotels” in Canada a record 16 out of 18 years. In fact, Canadian Microtels managed by MasterBUILT consistently achieve “Best of Microtel” award for top performance ratings world-wide
(among 360+ hotels).
Why ECHO SUITES EXTENDED STAY?
Guest demand for extended-stay properties has skyrocketed. In Canada, this is being fueled by business travel, the growing need in transitional housing… and the well-publicized housing shortage in many communities.
In Canada, there are very few hotel chains offering a dedicated extended stay product (6 months to 1-year).
In 2022, Wyndham launched its latest built-to-purpose, new construction ECHO Suites Extended Stay property: franchising 200 US locations in the first year alone… with the first two nearing completion.
ECHO Suites are available for investment across Canada, through MasterBUILT.
Ultra efficient design. Attractive ROI
At a time when rising construction costs are driving the need for ultra-efficiency, Wyndham’s prototypes prioritize owner return on investment with an emphasis on value engineering and streamlined operations, helping optimize operating margins on a recurring basis.
With an attractive franchise investment, ECHO Suites fills a huge need in the market, with operational costs significantly lower than most hotels.
124 GUEST ROOMS
Minimal Staffing Requirements (7)
1 and 2 Queen Studio Suites (with kitchen)
FITNESS CENTRE AND GUEST LAUNDRY
100% NEW CONSTRUCTION
Prototype designed to maximize construction and operational efficiencies with input from extended-stay experts.
STREAMLINED OPERATING MODEL
ROI-driven operating standards focused on minimizing staffing needs and enhancing profit margins.
LENGTH OF STAY
Revenue strategy will exclusively target long-term guests, which helps drive predictable, recurring revenue.
TAILORED EXTENDED-STAY SUPPORT
Dedicated operational and sales support will be offered from a team of segment experts.
Wyndham: International Brand Power
Wyndham the world’s largest hotel franchisor: with 24 brands and 9,000 hotels+ in 95 countries. Microtel is Wyndham’s only 100% new-build hotel brand within the midrange category. As of the latest available data, the global count of Microtels stands at 362 and continues to evolve. With a new modular design to serve the rapidly expanding midrange market, Microtel is poised to be a growth leader within Wyndham. ECHO Suites Extended Stay is Wyndham’s newest brand of properties, now available for investment across North America.
MasterBUILT: Stability. Expertise. Leadership.
Established in 2011, MasterBUILT owns the Canadian rights to Microtel Inn & Suites and ECHO Suites Extended Stay by Wyndham. MasterBUILT is leading an aggressive Canada-wide expansion for both hotel brands – identifying opportunities and seeking real estate across all 13 provinces and territories. We have been among Canada’s Best Managed Companies for eight consecutive years, and provide the attentive, hands-on service our partners truly value.
True north strong!
MasterBUILT is 100% Canadian-owned and operated, and is headquartered in Calgary. Our team provides hands-on partner/ franchise service and detailed knowledge of local markets from coast-to-coast, with the ability to speak to one of our fully bilingual hotel specialists.
- Canadian-specific operating standards
- Designed for Canadian Building Code and standards
- Negotiated pricing with preferred regional/national suppliers
MasterBUILT’s Canadian hotel properties have proven to offer consistent performance and revenue for our hotel development partners. We are proud to offer the most guest services and amenities with the smallest footprint, lowest cost and greatest ROI.
- Higher room rate
- Higher yield
- Sustainable occupancy rate
CHECKED INTO YOUR SUCCESS
SUPPORT AT EVERY STEP
MasterBUILT supports our hotel development partners through the full ownership lifecycle of your investment. We offer the benefits of a full turnkey hotel solution.
1. MARKET ASSESSMENT
Proprietary systems and processes allow MasterBUILT to identify markets and properties that reflect sound investment and business fundamentals.
2. Finance/Accounting SupporT
Hands-on guidance around investment structuring and project financing. Plus, support with project accounting, draw packages, contract negotiations, cash management and reporting.
3. DESIGN & PLANNING
Our new modular design streamlines the design package submission, including permitting and approvals.
4. Construction Management
Leverage our experience to professionally manage construction: including project oversight, estimating, tendering, procurement, negotiations and contractor/supplier management.
5. Hotel & Asset Management
There’s a reason MasterBUILT-managed hotels are consistently among Microtel’s top worldwide performers. Find out how we can bring greater value to your investment – with a best-in-class approach to all aspects of hotel operations and property management. We’re ready to duplicate that success with ECHO Suites.
Community Hotel Investments
MasterBUILT has worked hand-in-hand with Community investors to develop hotel properties all across the country. We have a proven track record of successful collaboration in support of community goals and ongoing project success.