Development Opportunities
Seeking hotel Franchise partners.
Be part of the Microtel and ECHO Canadian expansion.
A more comfortable, more rewarding approach to hotel construction, operations and ownership
Seeking the most hotel for the smallest investment? Backed by the hands-on guidance to support your success every step of the way? You’ve arrived at your destination. MasterBUILT Hotels holds the Canadian rights for Microtel® Inns & Suites by Wyndham and ECHOSM Suites Extended Stay.
There are immense opportunities for hotel development partners seeking a value-focused hotel brand in the midst of an ambitious Canada-wide expansion. This includes developers, landowners and franchise partners.
Why Microtel?
Microtel’s next-generation modular design represents the next step for the midscale hotel brand that rivals upper-midscale properties in guest satisfaction, and Revenue per Available Room (RevPAR).
Efficient design. Exceptional value.
With a new streamlined design, Microtel is the lowest cost, highest quality mid-scale hotel on the market. The floorplan has been strategically devised to optimize construction efficiencies. Microtel’s 1.4-acre footprint opens the doors to real estate and development opportunities in coveted locations. Including those where space is a premium. With a franchise investment starting at $19 – 20 Million (CAD), Microtel offers the lowest cost of entry within its category.
76 guest rooms
8,525 sf
1.4-acre property
The Lobby Bar & Lounge
Canada’s highest ranking hotel guest experience
Few hotels mirror the combination of quality, value, amenities and service that guests have come to expect at Microtel.
Since 2002 Microtel has ranked “Highest in Guest Satisfaction Among Midscale Hotels” in Canada a record 16 out of 18 years. In fact, Canadian Microtels managed by MasterBUILT consistently achieve “Best of Microtel” award for top performance ratings world-wide
(among 360+ hotels).
Why ECHO SUITES EXTENDED STAY?
Guest demand for extended-stay properties has skyrocketed. In Canada, this is being fueled by business travel, the growing need in transitional housing… and the well-publicized housing shortage in many communities.
In Canada, there are very few hotel chains offering a dedicated extended stay product (6 months to 1-year).
In 2022, Wyndham launched its latest built-to-purpose, new construction ECHO Suites Extended Stay property: franchising 200 US locations in the first year alone… with the first two nearing completion.
ECHO Suites are available for investment across Canada, through MasterBUILT.
Ultra efficient design. Attractive ROI
At a time when rising construction costs are driving the need for ultra-efficiency, Wyndham’s prototypes prioritize owner return on investment with an emphasis on value engineering and streamlined operations, helping optimize operating margins on a recurring basis.
With an attractive franchise investment, ECHO Suites fills a huge need in the market, with operational costs significantly lower than most hotels.
124 GUEST ROOMS
50,000 sf
2-acre property
Minimal Staffing Requirements (7)
1 and 2 Queen Studio Suites (with kitchen)
FITNESS CENTRE AND GUEST LAUNDRY
100% NEW CONSTRUCTION
Prototype designed to maximize construction and operational efficiencies with input from extended-stay experts.
STREAMLINED OPERATING MODEL
ROI-driven operating standards focused on minimizing staffing needs and enhancing profit margins.
LENGTH OF STAY
Revenue strategy will exclusively target long-term guests, which helps drive predictable, recurring revenue.
TAILORED EXTENDED-STAY SUPPORT
Dedicated operational and sales support will be offered from a team of segment experts.
24 brands
9,000 hotels+
95 Countries
Wyndham: International Brand Power
Wyndham the world’s largest hotel franchisor: with 24 brands and 9,000 hotels+ in 95 countries. Microtel is Wyndham’s only 100% new-build hotel brand within the midrange category. As of the latest available data, the global count of Microtels stands at 362 and continues to evolve. With a new modular design to serve the rapidly expanding midrange market, Microtel is poised to be a growth leader within Wyndham. ECHO Suites Extended Stay is Wyndham’s newest brand of properties, now available for investment across North America.
MasterBUILT: Stability. Expertise. Leadership.
Established in 2011, MasterBUILT owns the Canadian rights to Microtel Inn & Suites and ECHO Suites Extended Stay by Wyndham. MasterBUILT is leading an aggressive Canada-wide expansion for both hotel brands – identifying opportunities and seeking real estate across all 13 provinces and territories. We have been among Canada’s Best Managed Companies for eight consecutive years, and provide the attentive, hands-on service our partners truly value.
True north strong!
MasterBUILT is 100% Canadian-owned and operated, and is headquartered in Calgary. Our team provides hands-on partner/ franchise service and detailed knowledge of local markets from coast-to-coast, with the ability to speak to one of our fully bilingual hotel specialists.
- Canadian-specific operating standards
- Designed for Canadian Building Code and standards
- Negotiated pricing with preferred regional/national suppliers
OPERATIONAL EXCELLENCE
MasterBUILT’s Canadian hotel properties have proven to offer consistent performance and revenue for our hotel development partners. We are proud to offer the most guest services and amenities with the smallest footprint, lowest cost and greatest ROI.
- Higher room rate
- Higher yield
- Sustainable occupancy rate
SUCCESS STORIES
CHECKED INTO YOUR SUCCESS
What you’re looking for…
A stable, well-financed buyer for a 1.4-acre parcel of commercial real estate property. A buyer who is professional, prudent and fair.
What WE OFFER…
MasterBUILT is actively seeking to purchase land in communities that meet our market assessment criteria. We guide the transaction, on behalf of our qualified franchise partners, leveraging over 10 years of experience, working with over 25 properties across Canada. As a Wyndham partner, we are accountable for maintaining the highest professional and ethical standards in all of our real estate transactions.
We are in the process of identifying communities and pursuing opportunities, with a goal of reaching 75 Canadian Microtel properties by 2035, and 50 ECHO Suites properties by 2048.
What you can expect…
Serious, informed offers based on fair market value. A professional, no-nonsense approach. A worry-free transaction. A lasting sense of pride in seeing the long-term benefits a new MasterBUILT hotel property brings to your community.
Do you have a real estate opportunity to discuss?
What you’re looking for…
A high-quality, internationally recognized hotel brand with expert hands-on franchise support for your new build. A mid-scale category product that balanced quality construction and enticing guest amenities at an exceptional value. A hotel that is committed to the health of your bottom line and a profitable ROI.
What WE OFFER…
• The next-generation Microtel with the choice of 3 option packages (no
pool, pool, pool and slide)
• A more comfortable, more rewarding approach to hotel construction,
operations and ownership
• The option of a turnkey solution that includes hotel operations, asset and
construction management services
• The most guest services and amenities with the smallest footprint, lowest
cost and greatest ROI
What you can expect…
The category’s highest quality product for the lowest franchise investment (starting at $15M Cad).
While guests perceive our quality alongside higher cost rivals such as Holiday Inn Express and Fairfield by Marriot, Microtel provides a significantly lower Total Development Cost.
Microtel provides unmatched value. By spending less upfront, franchisees start turning a profit sooner. With a high-quality product, our Canadian locations have consistently outperformed those in the mid-scale category, delivering room-rates and yield that rival more expensive upper midscale competitors.
Interested in a lower cost hotel franchise model with higher ROI potential?
What you’re looking for…
A stable, long-term primary leaseholder. A modern new hotel build. An internationally recognized name that will attract visitors and cache to your development and will support other tenants and the community at large. An efficient footprint that occupies less than 1.5 acres. A hotel that aligns with your development’s vision.
What WE OFFER…
Microtel is a midscale hotel that rivals higher cost, upper midscale properties in terms of guest perception, at a significantly lower Total Development Cost. You can expect a professional and collaborative partnership, that offers executive-level contact with the franchise representatives and franchise owner.
• 76 guest rooms
• 8,525 sf hotel occupying 1.4 acres
• The Lobby Bar & Lounge
• 3 design options: no pool, pool or pool + slide
What you can expect…
With 23 Canadian Microtel properties, and growing, MasterBUILT brings a professional approach to development partnerships and hotel construction. We do our homework to set our franchises, and the developments where they’re built, up for success.
Interested in a lower total development cost model with higher ROI potential?
SUPPORT AT EVERY STEP
MasterBUILT supports our hotel development partners through the full ownership lifecycle of your investment. We offer the benefits of a full turnkey hotel solution.
1. MARKET ASSESSMENT
Proprietary systems and processes allow MasterBUILT to identify markets and properties that reflect sound investment and business fundamentals.
2. Finance/Accounting SupporT
Hands-on guidance around investment structuring and project financing. Plus, support with project accounting, draw packages, contract negotiations, cash management and reporting.
3. DESIGN & PLANNING
Our new modular design streamlines the design package submission, including permitting and approvals.
4. Construction Management
Leverage our experience to professionally manage construction: including project oversight, estimating, tendering, procurement, negotiations and contractor/supplier management.
5. Hotel & Asset Management
There’s a reason MasterBUILT-managed hotels are consistently among Microtel’s top worldwide performers. Find out how we can bring greater value to your investment – with a best-in-class approach to all aspects of hotel operations and property management. We’re ready to duplicate that success with ECHO Suites.
Community Hotel Investments
MasterBUILT has worked hand-in-hand with Community investors to develop hotel properties all across the country. We have a proven track record of successful collaboration in support of community goals and ongoing project success.
Not Just Smart, Microtel Smart
