What type of guest does ECHO Suites appeal to? 

ECHO Suites provides modern, affordable, medium-term accommodations for stays of 7+ nights (including monthly annual residencies); however, monthly and annual stays will be common. Guests have their own kitchen and shared laundry facility.
There are two main audiences for extended stay hotels. 1. Corporate travelers who may be in town for the duration of a project or for a short-term contract. 2. Those seeking transitional or temporary housing. So, it can be seen as hospitality-based and/or housing-based.