How does MasterBUILT assess markets and sites? What is your measure of success?

As part of our holistic approach, we analyze various market trends and demographics: including current hotel inventory performance, regional and local economic activity, demographic trends, largescale developments, events & attractions and more. In established markets, we complete a sensitivity analysis to determine the impact of the new room supply on the market (looking for RevPAR forecasts exceeding $100). In less-established markets, extensive research is involved to assess market viability and project current/ future demand.